Focusing on Audience: Kiddopotamus
http://www.kiddopotamus.com

Because Kiddopotamus’ products are made by conscientious parents for conscientious parents, we knew we wanted to make a website that would do more than sell products. We gave Kiddopotomus a friendly, high-end feel, like a beautiful print catalogue. And, in order to emphasize the founders’ sense of social responsibility, the site also provides extensive educational information for parents.